Apple AI is Finally Coming. Here’s What to Expect at WWDC.

For the past year, it feels like every tech company on Earth has been screaming “AI!” from the rooftops. Google, Microsoft, Meta—they’ve all shown their cards. But one company has been suspiciously quiet. The one with the fruit logo.

Well, the silent treatment is officially over. Apple is getting ready to make its big AI move at its upcoming Worldwide Developers Conference (WWDC), and the tech world is holding its breath.

For years, Apple’s AI has been… well, it’s been Siri. And let’s be honest, Siri can sometimes feel less like a futuristic assistant and more like a confused intern who can only set timers.

But that’s all about to change. Apple isn’t just playing catch-up; they’re planning to play the game their way. Here’s a breakdown of the rumours and what you can realistically expect from Apple’s big AI reveal.

Introducing “Apple Intelligence”

Forget “Artificial Intelligence.” That sounds a bit too much like Skynet. According to top sources, Apple is branding its new suite of features as “Apple Intelligence.” It’s a classic Apple marketing move, and it’s brilliant.

The core idea is to bake AI deeply and practically into the apps you already use every day. Don’t expect a flashy, standalone “Apple Chatbot.” Instead, expect your iPhone to just get a whole lot smarter.

So, What Will This Apple AI Actually Do?

Based on leaks and reports, the new AI features in iOS 18 will focus on three key areas:

1. A Siri That’s Actually Smart
This is the big one. Siri is reportedly getting a massive brain transplant, powered by large language models. The goal is to transform it from a simple command-taker into a true conversational assistant. A “Siri 2.0” could:

• Understand complex, multi-step commands.
• Control specific functions within apps (e.g., “Siri, open my last document in Pages and share it with Bob”).
• Have more natural, back-and-forth conversations.

2. AI Baked Into Your Apps
This is where “Apple Intelligence” will really shine. Imagine:

• Messages & Mail: AI-powered writing assistance, email summaries, and auto-replies.
• Safari: Intelligent summaries of long articles (goodbye, clickbait!).
• Photos: Advanced photo editing where you can remove objects just by describing them.
• Notes & Voice Memos: AI-powered transcription and summarization.

3. The OpenAI Partnership?
This is the juiciest rumor. Apple has reportedly struck a deal with OpenAI to integrate some of its technology (likely ChatGPT) into iOS 18. This could be for more complex, cloud-based tasks that Apple’s own models can’t handle yet. It’s a “best of both worlds” approach.

The “Apple Way”: On-Device and Private

So why is Apple so late to the party? Because they’re trying to do it differently. While other companies process your AI requests in the cloud, Apple is reportedly focusing on on-device processing.

This means many of the new AI tasks will happen right on your iPhone’s chip.

• Why does this matter? Two reasons: Speed and Privacy.
• It’s much faster because it doesn’t need an internet connection for every little thing.
• And it’s much more private because your personal data (emails, photos, messages) doesn’t have to be sent to a server farm somewhere in another country. It’s the ultimate selling point for a company obsessed with privacy.

Get Ready for a Smarter iPhone

Apple’s AI strategy seems clear: don’t just build a flashy chatbot, make the entire operating system smarter, more helpful, and more personal, all while protecting your privacy.

It’s a huge moment for the company and could define the future of the iPhone for years to come. The sleeping giant is finally waking up, and WWDC 2024 is set to be one of the most important Apple events in recent memory.

What AI feature are you most excited to see in iOS 18? A smarter Siri? AI photo editing? Let us know in the comments!

Read more about Open AI